6 min read

Lights On

Lights On
Baltic Tech Weekly #253
Brand and philomaths.tech built with achoo studio
We exist on Instagram, XLinkedIn

messages welcome - editor@philomaths.tech

Thank you all for the messages, as we search for someone to build TP faster, larger, better, more impactful. Responding to all. Estonian friends launched Fomo.Observer to cover local scene more closely – see intro letter here (and translate to ENG). (there is a lot of space since "business news" are getting largely replaced by "tech and startup" coverage; for example, Breakit.se are already at 3-4m EUR revenue on media business alone).

Smth new & exciting – Rokas from Achoo is helping write a new segment called brand + design. We both believe all tech companies have to become WAY more strategic regarding this in the AI era. Creativity, taste, judgement, angle – everything else can be automated, today.


work in progress


sponsors


Cloudvisor [AWS partner dedicated to startups]
Hostinger [online presence accessible to everyone worldwide, 
hiring]
Google For Startups [
cloud credits up to $350K, expert support & faster growth]
Oxylabs [
Step into the world of web data gathering]
VIALET [
Business accounts for growthhiring]
Ace Waves [Enterprise ready AI agents for CS,
hiring]
Surfshark [Top 50 among fastest growing in EU, 
hiring]
15MIN Group [
all the news you need to know]


rounds and capital


roleplay

Cloudvisor - Outbound Sales + Mid DevOps Engineer
Ace Waves - Senior Software Engineer + Agent Engineers
Hostinger - Head of Hosting + many marketing roles
Surfshark - Apps CRO manager, many engineering roles
Oxylabs - Engineering Manager (new product) + everything else
VIALET - KAM, Engineers, more
Mediatech - product, tech, marketing - a lot of opportunities
FirstPromoter - SEO and Growth Marketer
Proptech association - CEO
CoinGate - BDR and more
Newrails - BD Director

Vaidas suggests "apply via linkedin" is dead, one alternative is AI-powered interface for your CV.

three questions

Find the last interviews here

Vykintas Maknickas (Saily), Antanas Bakšys (Ace Waves), Indrek Petjärv (Vok Bikes)

brand + design

w/ rokas from achoo

  • Still stuck in the lipstick-on-a-pig era?
    These days if you nail product, design and marketing, you might get a chance. But in the European tech scene, design still feels like an afterthought. Dylan Field (Figma CEO) makes the case that this is backwards. Design isn't decoration. It's a moat. Worth 90 minutes if you've ever wondered why some products just feel better.
  • Even the US government gets it now. An executive order for a National Design Studio and Chief Design Officer to fix federal digital experiences. If bureaucracies are waking up, what's the excuse for everyone else?
  • We're in the MS-DOS phase of AI. Kept thinking whether chat will be the main way to use tools in the future. Airbnb founder Chesky says we're still very early. The future is much more visual.
  • Tech took Picasso too literally
    Good artists copy. Great artists steal. From elsewhere.
    Tech copies from tech.
    Successful brands steal from places their competitors don’t even look. TBPN studied F1, 80s cinema, Succession. Zohran Mamdani’s NYC mayoral campaign borrowed from bodega signage and lottery tickets.

    The best references are invisible to your competition. If you're pulling from the same SaaS landing pages and YC decks as everyone else, you're already behind.

founder's guide


further insights

  • This is very interesting, looks like AI is supercharging executives, while workers get much less of an impact? WSJ reports.

others