6 min read

Eleventh

Eleventh
Baltic Tech Weekly #247
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work in progress

  • In a surprising turn, Cannumo drinks landed 1M investment from Tadas Burgaila, and Akola added another 600k into Brite – two brands of drinks where investors see huge upside in international markets. This is exciting to see as both startup method, tech operators, and growth talent are getting more involved in various industries and products.
  • You specialize, we diversify. We all know the critical value of focus at individual or firm level. But economies and ecosystems grow along their complexity and diversity. This was last time when I tried to bring Ricardo Hausmann (video) into these newsletters, including an export online game Tradle (try it)
Prosperity comes from producing many different things - and from producing things that not everyone can

sponsors

Cloudvisor [AWS partner dedicated to startups]
Hostinger [making online presence accessible to everyone worldwide, 
hiring]
Google For Startups [
cloud credits up to $350K, expert support & faster growth]
Oxylabs [
Step into the world of web data gathering]
VIALET [
Business accounts for growthhiring]
Surfshark [Top 50 among fastest growing in EU, 
hiring]
15MIN Group [
all the news you need to know]
Superangel [
Pre-Seed, Seed and Series A for tech companies]


rounds and capital

three questions

Saily goes global and we're chatting with CEO Vykintas Maknickas on how to build within a larger ship.

What is your framework for identifying new products?

Saily’s journey wasn’t a typical startup story — we were building a new venture inside an established scale-up. Yet, like any new product, we still faced the two fundamental risks: market and execution.

Execution, however, was the easier part. By tapping into Nord Security’s existing backend, payments, app, and distribution systems, we could move at startup speed without startup fragility. The real challenge lay in the market.

We set out to find a space where Nord’s expertise could give us a clear advantage — the intersection of a new opportunity and what we already did best. Our goal was to make security the product, not just a feature. Reliable, affordable, and secure connectivity for travelers fit that vision perfectly. Demand for travel eSIMs was accelerating, search trends confirmed the momentum, and the pain points were obvious.

Entering a crowded market with strong competitors didn’t intimidate us — it validated demand. Our mindset was simple: no competition means no market. We treated competitors as free intelligence, learning from their hiring signals, product decisions, and funding rounds. These real-world cues often revealed more about where the market was heading than any report or forecast.

Internally, what did it look like to get Saily off the ground?

We assembled a seven-person team to take Saily from a blank page to a live product. To keep everyone aligned, I sent out weekly newsletters. The first one, simply titled “eSIM”, marked the beginning of the journey. By the nineteenth, the subject line read “Saily’s launched” - and along the way, we’d built a brand identity, signed partnerships, and shipped our first version.

Our rhythm was simple: ship, learn, repeat. Those 19 weeks weren’t about chasing perfection but about getting a usable product into people’s hands and learning fast.

The toughest challenge wasn’t technical, but cultural. Large companies thrive on process - startups thrive on autonomy. We structured Saily as a startup within the company: a dedicated product and marketing team empowered to move quickly, supported by shared services like legal, finance, and design. Think of it as an internal accelerator - the platform handled the overhead so the team could focus on building.

How is the Saily brand evolving, and what should we expect to see from it in the coming years?

From day one, we set out to challenge the big telcos and their outdated value propositions. Rather than relying on old standards, we focused on putting our users first and offering a service that’s easy to use and affordable.

However, we never wanted to be just another eSIM provider. Travelers don’t need yet another app, they need real solutions. That’s why we aim to build Saily as a travel companion offering everything they might need for their journeys. Naturally, our first additions were security features, but we’ve already gone beyond connectivity and cybersecurity by including airport lounge access, fast-track services, and other travel benefits designed to enhance every trip for our premium users.

And we’re not stopping there. We’re constantly exploring new functionalities to enrich the Saily experience and better support travelers. Our vision is to become the ultimate travel companion — providing solutions to the vast majority of challenges users face on their trips.


founder's guide


roleplay

further insights