5 min read

Blank canvas, again

Blank canvas, again
Baltic Tech Weekly #258
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The software startup game was sorted – until it isn't anymore. If one could walk down that path, now running became the only option. Hopefully, founders and investors align on the following questions. Did our pace of experimentation change with AI? How market is inevitably changing, not today, but in the next 24 months? Are we playing defence – or offense – given the technology at hand? How are we building with AI – have we accelerated our output and outcomes?

work in progress


sponsors

Cloudvisor [AWS partner, launches now affiliate program – more here]
Hostinger [online presence accessible to everyone worldwide, 
hiring]
Google For Startups [
cloud credits up to $350K, faster growth]
Oxylabs [
Step into the world of web data gathering]
VIALET [
Business accounts for growthhiring]
Ace Waves [Enterprise ready AI agents for CS,
hiring]
Surfshark [Top 50 among fastest growing in EU, 
hiring]
15MIN Group [
all the news you need to know]
Eldorado.gg [world’s largest in-game trading marketplace,
hiring]
Saily [eSIM data for international travel,
hiring]


rounds and capital


roleplay

founder's guide

Blank canvas is back

How to launch – great tips by Monaco which apparently now has demos booked for two months ahead, including weekends.

Eoghan on how they saved Intercomand how to save your SaaS

The tech is moving so fast, but customer adoption in many places will remain slow. Many large software companies will die and be bought for parts, but many will survive. As someone who’s been grinding alongside you for decades in this industry, I know how scary this time is. I want you to survive it and win. All it will take is destroying everything you love. Good luck.

How actually running agents looks liketrain and calibrate all the time


brand + design

w/ rokas from achoo

The Bull Market for the Human Voice. Netflix posted a comms director role at $775K. OpenAI is listing comms jobs above $400K. Anthropic tripled the size of its communications team. The job description isn't PR - it’s narrative strategy, investor positioning, and AI discoverability. In the sea of synthetic text, a distinctive human voice is a strategic moat - driving valuation, and trust.

The A24 of Venture Capital. a16z launched an in-house media studio and is embedding storytellers directly into portfolio companies. Providing “Launch-as-a-Service" built around legitimacy, taste, and brand-building. Proving that narrative is becoming core product at the venture level.

The most overlooked design hire has zero experience. Jenny Wen (head of design at Claude, ex-Figma Director of Design) says the cracked new grad is the most undervalued person in the market. No rituals to unlearn. No legacy process to defend.

History of Software Design. Software is the most impactful medium on earth, yet we’ve ignored its heritage. Rauno Freiberg (Estonian designer, Vercel) is fixing this by rebuilding lost software interfaces as an interactive exhibit.


further insights

Magnitude problems. If / when SpaceX, OpenAI and Antrophic goes public, public won't have enough capital to offer.

These three companies would need to raise $432-576b from public markets in a single quarter. From 2016 to 2025, the entire US IPO market raised $469b.\

Fork in the road. Kristjan, Airbonics founder, anticipates a substantial job market correction to come soon.

Footprints. Court in Lithuania confirms that screenshot if Whatsapp message classifies as evidence.

Media – tech. StarterStory gets acquired by Hubspot. Mario (the Generalist) joins Hummingbird as a partner. Nicolas Colin (Drift Signal newsletter) joined Vsquared Ventures as Head of Research.

Before OpenClaw: Man accidentally gains control of 7,000 robot vacuums

ecosystem

Europe's labour laws are not helping today's economy: Americans are ten times more likely to be fired than Germans

Eimantas wrote a book – on how to lead change within public sector and make stuff happen.

Talking about government: as noted many times before, failure to hire top people to lead most important organizations remain an issue.